Create Effective Marketing Collateral
Successful marketing collateral explains in a compelling way what a product does, the value it brings and why a reader should be interested in learning more. Too often, this is an unenthusiastic pitch that leaves readers unexcited. Evolved Media writes dynamic marketing collateral by writing with expertise and in a context that matches the industry knowledge of the target reader.
Using the Communication by Design methodology, an editor-analyst works with a team of writers to interview product experts to extract real-world examples, metaphors and images that ring true with the audience. The resulting collateral can be a two-page product description, six-page success story, a brochure, Flash presentations or custom website.
Evolved Media understands that hype without content has negative value, while expertly understanding the readers' real world knowledge is invaluable.
Brainstorm with Us
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Email: info@EvolvedMedia.com
Examples of Our Work
Field Enablement Guide for Salespeople
Using the Communication by Design™ process, Evolved Media wrote a field enablement guide as a sales and training tool for a leading international software company. The primary goal of this guide is to prepare account executives, customer engagement managers, and client partners to sell professional services.
SAP Business One To Go
Evolved Media designed and wrote a book to promote and explain an international software company's small business accounting system. Evolved Media explained the benefits of the software up front in a creative way and used graphics effectively to draw attention to helpful features available throughout the software.