Evolved Media - Capture knowledge. Make it useful. Spread the word.

White papers are marketing through education. At Evolved Media, we believe that the key to writing an outstanding white paper is to understand the audience and tailor information to seize on an issue. This enables a reader to accept a marketing message and learn new information that will influence his or her decision-making.

Companies that use white papers as marketing collateral understand the importance of target audiences. The information may be aimed at a business versus a technical audience, or distinguished even further by focusing on high-level managerial topics, technology management or software development. The SAP/Intel Mobile Technology Brief, for example, gave technology executives a top-to-bottom understanding of how mobile applications work and create value.

Evolved Media uses the Communication by Design methodology to craft white papers that meet the specific needs of its clients and their desired audiences. An editor-analyst oversees a team of writers who interview subject matter experts and design the message of the white paper prior to writing a draft. This process extracts relevant information that may have never shown up in research documents before. It also makes the white paper more compelling, and ensures less work for the client who would normally have to revise several copies in order to hone the message. Communication by Design expedites the process for everyone: a 20-to 30-page white paper can be completed in just four to eight weeks.

Evolved Media's methodology results in white papers that are remarkably information-dense, summarized at the appropriate level, and supplemented by information graphics that tell a coherent story from beginning to end.